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Industry opinion


The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences


Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?


While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better


In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future


Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line


Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment


Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs





Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.


Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.


Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector



The Week: Joe Rohde shoots for the stars, restrictions lifted and Peppa Pig’s new Florida home





From The Industry: Underwater attractions, become an astronaut and restoring art from the capitol riots




Stand-alone Peppa Pig theme park coming to Legoland Florida in 2022




Industry insights



Effective operations within a storied environment




Video



Chicago’s Museum of Science and Industry to celebrate 80 years of Marvel when it reopens in March

In Depth



Meet the theme park fan who creates immersive experiences and rollercoaster game shows in his back garden

 
© Planet Attractions 2020
About Subscribe Get in touch
 
Home Opinion In depth Video
Industry opinion | Planet Attractions
Industry opinion

Effective operations within a storied environment
The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences


Where have all thrillseekers gone?
Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?


From volume to value: Making positive change during a global pandemic
While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better


Successful digital transformation of museums
In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future


Snow play: The evolution of snow in visitor attractions
Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line


Dimensionalising Brand: How to take an IP and turn it into a physical place
Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment


Is The Mandalorian the answer to your museum’s funding problems?
Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs


Storytelling: Is It As Important To Theme Parks As It Is To Film?


The Heartbeat that Powers Immersive Attractions
Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.


Ditch the over-produced emotional Christmas ad and replace it with real-life experience
Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.


There will be a day after COVID-19
Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector


© Planet Attractions 2020